Luca Valeri Curti
CEO
Luca Valeri Curti, was born in 1965.
Classical studies and degree course in Architecture at the "La Sapienza" University of Rome.
He completed one of the first courses in digital graphics at the European Institute of Design, and thanks to numerous study trips abroad he was introduced to reading and understanding the languages of architecture.
In 1985 he joined 3A, a leading studio in the field of event architecture and international exhibit design.
As a designer, at the age of twenty-one, he won the Competition for the Italian Pavilion at the ITUCOM Expo in Geneva.
He carries out an intense activity linked to Visual Communication, which leads him to prestigious collaborations with the great masters of Italian graphics.
In the 90s the European Space Agency entrusted him with its international projects, including Montreal (1991), Washington DC (1992), and Houston (2002) during which he won the first prize for the most impactful and innovative pavilion. .
The decade is that of the international affirmation of the 3A.
Large Italian companies and the most prestigious global organizations, including ASTA, BAT, ENIT, FAO, IFAD, are constantly turning to you to develop their image and to produce meetings, congresses and events all over the world.
Not to forget the activity linked to museum design and the great art exhibitions. Several publications and the notable media coverage of all these activities.
Since 2000 LVC has taken the leadership of 3A, combining innovation and pragmatism, leading it to become a real point of reference for international exhibit design, operating in over thirty countries around the world, and creating over fifty original projects; from Beijing to Bahrain, from Singapore to Bergen, from Moscow to Seoul.
At the same time, the studio is increasingly focusing on the design and production of sustainable exhibition spaces. Set-ups and scenographies become increasingly exciting, performing, immersive installations.
In the last five years, the aspects related to production have been strategically lightened, and the studio, characterized by the initials of its founder, focuses its activity on the field of consulting and design, enhancing and refining its skills in the field of communication enterprise.
The collaboration with the great masters of Italian contemporary art marks a renewed planning momentum and an extraordinary attention to the visual identity of the clients.
Salini Impregilo, one of the main global construction players, with activities in over 50 countries, at the moment of its maximum expansion and for over five years, relies on the consultancy of LVC for corporate and business communication services.
As well as, again the European Space Agency, the Tourist Agency of Spain,
and many other global realities currently choose our studio to conceive, design, curate their spaces and major events, anywhere in the world.